PERSONALIZED PRINTING WITH VARIABLE DATA
The old school way of sending out mailers was to send them to business or home addresses, but instead of a name, they were often addressed “Occupant.”
Today, it’s rare to get a mailer like that. Personalized printing allows not only individualized names on envelopes but on all sorts of marketing pieces. Other variables might include special offers, messaging, graphics, and images. You may get one piece in your mailbox and your neighbor gets a similar but unique piece — one targeted to him.
The variable data printing process allows for all this customization. It’s affordable because it doesn’t slow down the printing process.
Remember, the more personal and relevant you make your marketing pieces with personalized printing, the more success you’ll enjoy!