VEHICLE WRAPS AND GRAPHICS
Vehicle wraps: The no-brainer, must-have, indispensable marketing tool.
Vehicle wraps are the best form of advertising for the small business owner! They are efficient and cost effective. Even better than online advertising!
Think about it. Every time you drive to the store or to the bank, you see vehicles with advertising graphic wraps or decals.
An eye-catching logo smack in front of you at a stoplight cannot be ignored. After all, you can't change the channel, put up ad blockers, or pay for commercial-free streaming. Nor is it a post card you can simply toss in the recycle bin. You could turn your head away, but then you might miss the moment the light changes.
So you look at it longer than you would have any other form of advertising. How cool is that?
As long as folks have to travel in cars, vehicle graphic advertising will continue to be the best way to generate brand awareness and grow your business.
Depending on how much travel your company vehicle does in a day and your location, you can expect to get anywhere from 30,000 to 70,000 views per day! Vehicle wraps work even when your vehicles are parked.
They are truly 24/7 advertising at no extra charge!
These "moving billboards" reinforce your other advertising campaigns. One study showed they increase the return on investment anywhere from 14% to 40%.
Now let's compare the cost of vehicle wraps with other forms of advertising.
A three-month study measured the advertising effectiveness of vehicle wraps for a corporate distributor using GPS units to track ten of its delivery trucks through two major metropolitan areas. The following chart shows the results of the study in the Cost Per 1000 and the equivalent Daily Effective Circulation.
MEDIUM — CPM* — COST OF DEC
Television — $23.70 — $1,445,700
Magazine — $21.46 —$1,309,060
Online Ads — $21.00 — $1,281,000
Newspaper — $19.70 — $1,201,700
Primetime TV — $18.15 — $1,107,150
Radio — $7.75 — $472,750
Outdoor — $3.56 — $217,160
Vehicle Wraps** — $ 0.48 — $30,000 (Some wraps may cost even less!)
*Based on 61 million Prime DEC annually; average of top 40 media market from Media buyers Guide.
**Based on cost of test trucks.
As you can see from the above, mobile media advertising offers the lowest cost-per-impression of any major advertising medium, including online advertising.
Vehicle wraps are the no-brainer, must-have, indispensable marketing tool for the small business owner.
On what can vehicle wraps (and decals) be applied?
Check out the following list for ideas of items to wrap. It's more than just vehicles.
- Tanks (of all kinds and sizes)
- Tractor Trailer Rigs
- Recreational Vehicles
- Windows (see through)
- POP Retail Displays
- Wall Murals
Are you ready to put vehicle wraps to work for your business?
IDEA! Printing & Graphics are aces at designing, printing, and installing vehicle wraps. We were one of the first in the area to adopt this technology — since 1991. We are honored to be qualified as the following: Avery Dennison Certified Wrap Installer, 3M Preferred Graphics Installer, and Fellers Certified.
Give us a call for a free consultation and quote on your next wrap project, or click Get Your Vehicle Wrap Estimate and fill out our online form. We will process your request and get right back to you.