CROSS MEDIA MARKETING

There are many ways to convey your marketing message. Traditional media include direct mail, billboards, print ads, vehicle wraps, radio, and television. New media include websites, Facebook posts, Internet banner ads, pay-per-click ads, YouTube videos, text messages, and more.

Most advertisers need to market with a smart mix of various media platforms. This is often called cross media marketing.

IDEA! Printing & Graphics will help you select the best blend of marketing choices for your offerings.

A smart mix of cross media planning will help you get the most from each and every marketing dollar.

Where to Start

Since there are so many options, it can be difficult to know where to start. The list below offers a “starting point” to help select the media right for your business.

• With which media do your customers engage?
• With which media do you engage?
• Which media fit your budget?
• Which media would you like to try?
• Does anyone on your staff have a knack for social media?