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MAILERS / DIRECT MAIL PRINTING

Direct Mail Printing - Visalia, Tulare, Hanford, Three Rivers

Direct Mail is still a great way to market. Remember, when your mailer lands in someone’s mailbox, the recipient must look at it before deciding what to do. 

It’s the moment of decision, so make it count!

What makes for a good direct mail campaign?

A good direct mail campaign requires some thinking and planning. Here are some ideas for creating a great direct mail piece.

PERSONALIZE
If possible, use the person’s name rather than “occupant” or “homeowner.”

GRAB ATTENTION
Attract your recipient with an attractive image, design, and well-written headline. 

SECOND PERSON
Write your copy so that the reader can picture himself or herself benefitting from your offer. For example, “You’ll love your new …” 

CLEAR, CONCISE, COMPELLING COPY
Write your copy so that it’s friendly and easy to understand. Stress the benefits of your offer more than the features.

OFFER A DISCOUNT, FREE TRIAL, OR BUY ONE GET ONE
These are good standbys and effective.

MAKE THE OFFER TIME LIMITED
An end date offers a motivation for people to act promptly.

TESTIMONIALS
Testimonials can be the clincher in making a sale, so if you have them, use them. If there’s room, it helps to have a picture of the person to go with the testimonial.

CALL-TO-ACTION
Be clear on what you want people to do. If it’s a phone number, put it in more than one place so that it’s easy to find.

TRACKING
Include a method for tracking whether it’s a dedicated phone number, a coupon code, or simply bringing the mailer to your business.

SUPER SIZE IT
Larger postcards or envelopes get more attention.

ADD A QR CODE
These scannable codes can take your recipient to a fun offer on your website.

DON’T FORGET YOUR BRANDING
Your direct mail pieces should blend well with your other marketing efforts, whether online, broadcast, or print.

USE A CLEAN MAILING LIST
If you keep a mailing list, always be updating it. If not, IDEA! Printing & Graphics can supply a targeted mailing list using your specifications.

MEASURE
Measure your results so you can adjust your offers going forward.

MULTIPLE MAILINGS
Plan for several mailings. People usually need to receive your mailers four to six times before there’s a noticeable impact.

Typical Examples of Direct Mail

  • Postcards
  • Grand Opening Mailers
  • Sales Mailers
  • Liquidation Sales Mailers
  • Flyers
  • Direct Response Letters
  • Fundraising Letters
  • Important Notices
  • Self-Mailers
  • Business Reply Cards

When everything for your campaign is in place, we complete the project by addressing the printed pieces plus applying barcodes and sorting for maximum postal discounts.

Learn more about our mailing services.

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